We are an independent cycle shop located in Sudbury, Suffolk near the Essex border.  We opened in 2012 initially as a small scale cycle shop with an emphasis on quality repairs, service and brands that us as enthusiastic riders knew and trusted. We started stocking a few bikes in early 2013 and the demand was clear.

A move to a larger premises in late 2013 saw the shop grow substantially, we took on more bikes, more brands, more staff and an ever growing affiliation with a huge number of key distributors. If it’s not in store there is a very good chance we can get it, just ask.

In the Summer of 2017 we had a major re-fit, introduced some exciting new brands, acquired a proper coffee machine and segregated Mountain and Road disciplines within our store to give a clear shopping experience to our customers.

November 2017 saw our new e-commerce website launch which entered us into an exciting new domain of retail! However day to day we can be found hard at work fixing, selling, bike fitting, drinking coffee and advising our customers in the store.

We also run three weekly shop rides which are completely free to join in (weather dependent), Tuesday evening and Saturday mornings are for off-roading and Wednesday evening is our road ride (except in the winter).

So if you're new to cycling, looking for your first bike or e-bike, Looking to upgrade to a better bike, need a repair  or just want some advice why not drop in and talk bikes with us.

Brands: Genesis Bikes, OrbeaFactor Bikes, Black Inc, Ceramic Speed, Reynolds Wheels, Mavic Wheels, Nukeproof, Frog Bikes, Juicy Bikes, Ridgeback, Ride 100%