Factor


Factor was conceived in 2007 by Norfolk based BF1 Systems, a leading automotive engineering firm who have worked with Aston Martin, Ferrari and Lamborghini to name a few. It was their designs that came up with the revolutionary split vein down tube and external steerer fork as used now on the Factor One and Slick. 

In 2014 Rob Gitelis(ex pro rider and expert in carbon bike manufacture for the last 20 years) and Baden Cooke(ex pro rider and green jersey winner) bought Factor and used the ground work that BF1 Systems had achieved as a platform to create the models currently in the range today.

The O2 is a completely new frame and a culmination of everything Rob has learnt in the last 20 years working for some of the biggest names in cycling. Light, stiff yet comfortable, lively and precise. It is the choice of the AG2R la mondiale pro team.

Factor Bikes have partnered up with Ceramic speed to include all framesets with Ceramic speed bearings in their headsets and bottom brackets. If you choose to adorn your dream bike with wheels from sister company Black Inc, those wheels have also been designed from the ground up around Ceramic Speed bearings which Factor feel are the best in the game. If you purchase Black inc wheels and frameset together its what we call a rolling chassis. This partners frameset and wheels that were designed and wind tunnel tested together and saves a few quid.


Factor Framesets and rolling chassis are available as in store pick up only, this is to ensure that we get you the right spec, fit and adjustment on your very special new bike. We have access to most brands to spec your bike how you want it, call us or pop in for a free coffee or two and a consultation. Being partnered with Factor bikes also allows us to call upon a demo bike fleet so you can try one of these amazing bikes before you commit.

If you then wish to proceed with your purchase we will conduct a full bike fit (this costs £60 but is refundable against any bike or frame purchased from us).  We'll then liaise with you throughout the build process to make sure the final product specification is perfect.   When you collect your bike, we'll also adjust everything and make sure you are 100% happy before leaving us - plus you are invited back for a free 6 week check.

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